Chapter 6. Understanding personalization

 

This chapter covers:

  • 6.1 Introduction 158
  • 6.2 Defining personalization 159
  • 6.3 Personalization in action 161
  • 6.4 Lifecycle of personalization data 169
  • 6.5 Working with personalization data 180
  • 6.6 Personalization of the Adventure Works portal 187
  • 6.7 Summary 197

6.1. Introduction

The world of website offerings has changed markedly in just a few years. I first visited websites to find the media soundtracks from my favorite shows, such as The Simpsons. At that time, most sites were nothing more than a few pages and the page listing media clips required endless scrolling. These pages often had weird background images and bizarre soundtracks. Other pages on those early websites sometimes included a links page—a page with links to all the other sites the owner recommended.

6.2. Defining personalization

6.3. Personalization in action

6.4. Lifecycle of personalization data

6.5. Working with personalization data

6.6. Personalization of the Adventure Works portal

6.7. Summary