About the Authors

JEFFREY PALERMO is a father of two (Gwyneth Rose and Xander) and a lucky husband. In his spare time, he enjoys playing the guitar badly and learning about business. In the business world, he is the President and COO of Headspring, an Austin-based software consulting firm. Jeffrey has led the growth of Headspring’s consulting practice from a boutique development company to a multi-million dollar custom-software firm. Recognizing software history, trends, fads, and the constant pendulum swing that is the technology industry, Jeffrey is always searching for a better way to build software where he can use new lessons without discarding the advances of the past. Often ignoring industry fads, he advocates for a moderate, simple approach. Jeffrey has been recognized by Microsoft as a Microsoft Most Valuable Professional (MVP) since 2006. He has spoken and facilitated at industry conferences such as VSLive, DevTeach, the Microsoft MVP Summit, various ALT.NET conferences, and Microsoft Tech Ed. He also speaks to user groups around the country as part of the INETA Speakers’ Bureau. A graduate of Texas A&M University, an Eagle Scout, and an Iraq war veteran, Jeffrey is currently studying in the MBA program at the Jack Welch Management Institute.