15 Marketing your book
As an author at Manning, your involvement in marketing is crucial to the success of your book. While writing and meeting deadlines are your primary responsibilities, engaging with the marketing process helps ensure your book reaches its full potential. This guide outlines the key ways you can contribute to the marketing effort, from leveraging your personal network to creating promotional content.
The importance of meeting deadlines
Timely delivery of your manuscript and regular communication are essential. Retailers require four to six months’ notice for new books, and missing these windows can result in lost sales opportunities and reduced inventory. Delays can also negatively impact your book’s visibility on platforms like Amazon, as their algorithms favor books with consistent availability and activity.
For direct sales, readers are more likely to purchase when they see steady progress in the MEAP (Manning Early Access Program). Prolonged delays or lack of updates can erode customer confidence, potentially leading to negative reviews or refund requests. Additionally, reviewers and influencers are more likely to support books that show regular advancement toward publication.
Leveraging your personal internet footprint
One of the most effective ways to promote your book is by sharing it across your personal and professional online platforms. Consider adding a link and thumbnail to your book in the following places: