Having the ability to customize and tailor the user’s experience in an application is almost a must-have nowadays. Although it’s possible to add a certain measure of customization by storing values in cookies or local storage, often the common approach is to have users create an account and sign in to the application—this is also far more secure.
Once a user is signed in, it opens all kinds of opportunities. In e-commerce sites, such as Amazon, users can view their previous orders, track current ones, and view tailored recommendations of products they might like. On news sites, users can create customized news feeds containing just the information they’re interested in seeing.