chapter four
4 ETFs: The Building Blocks of Robo Portfolios
This chapter covers
- The basics of exchange-traded funds (ETFs)
- The advantages of ETFs in a robo advisory strategy
- How to analyze the costs of owning and trading ETFs
- Beyond plain-vanilla indices: Socially responsible investing and smart beta
As we mentioned before, there are over 200 robo advisors in the US alone. The features, costs, and clear investment choices vary across advisors, but nearly all share one common trait - the use of exchange-traded funds (ETFs) in implementing their investment strategies. This chapter is all about ETFs - what they are, how they work, and why they are so widely used by robo advisors.