7 The effect and opportunities of cognitive bias

The previous chapter explained ranking and its effect on collaborative modeling sessions. Similar to ranking, cognitive bias affects group dynamics and outcomes. Cognitive bias is a systematic pattern of deviation from a norm that affects decision-making and judgment, that is, mental shortcuts that help us make sense of the world. Isn’t it strange that when you’re thinking about buying a car from a specific brand, you seem to see that car way more often than before? It’s like everyone is driving that car now. Spoiler alert: this has to do with cognitive bias.

7.1 Cognitive bias explained

7.1.1 What is cognitive bias?

7.1.2 What does cognitive bias look like?

7.1.3 System 1 and System 2: A crash course

7.1.4 Embracing cognitive bias

7.2 Cognitive bias during collaboration and software design

7.2.1 Confirmation bias

7.2.2 The law of triviality

7.2.3 False-consensus effect

7.2.4 Availability bias

7.2.5 Loss aversion

7.2.6 Additive bias

7.3 Facilitating cognitive bias

7.3.1 Self-fulfilling prophecy

7.3.2 Altering behavior through nudges

7.3.3 The different dimensions of nudges

7.3.4 Becoming a choice architect

7.4 Collaborative software design catalysts