7 The impact and opportunities of cognitive bias

The previous chapter explained ranking and its impact on collaborative modeling sessions. Similar to ranking, cognitive bias impacts group dynamics and outcomes. Cognitive bias is a systematic pattern of deviation from a norm that impacts decision making and judgment; mental shortcuts that help us make sense of the world. Isn’t it strange that when you’re thinking about buying a car from a specific brand, you seem to see that car way more often than before? It’s like everyone is driving that car now. Spoiler alert: this has to do with cognitive bias.

7.1 Cognitive bias explained

7.1.1 What is cognitive bias?

7.1.2 What does cognitive bias look like?

7.1.3 System 1 and system 2: a crash course

7.1.4 Embracing cognitive bias

7.2 Cognitive bias during collaboration and software design

7.2.1 Confirmation bias

7.2.2 The law of triviality

7.2.3 False-consensus effect

7.2.4 Availability bias

7.2.5 Loss aversion

7.2.6 Additive bias

7.3 Facilitating cognitive bias

7.3.1 Self fulfilling prophecy

7.3.2 Altering behavior through nudges

7.3.3 The different dimensions of nudges

7.3.4 Becoming a choice architect

7.4 Collaborative software design catalysts

7.5 Further reading

7.6 Chapter heuristics

7.7 Summary