Chapter 1. Understanding collective intelligence
This chapter covers
- The basics of collective intelligence
- How collective intelligence manifests itself in web applications
- Building user-centric applications using collective intelligence
- The three forms of intelligence: direct, indirect, and derived
Web applications are undergoing a revolution.
In this post-dot-com era, the web is transforming. Newer web applications trust their users, invite them to interact, connect them with others, gain early feedback from them, and then use the collected information to constantly improve the application. Web applications that take this approach develop deeper relationships with their users, provide more value to users who return more often, and ultimately offer more targeted experiences for each user according to her personal need.
Users are expressing themselves. This expression may be in the form of sharing their opinions on a product or a service through reviews or comments; through sharing and tagging content; through participation in an online community; or by contributing new content.
This increased user interaction and participation gives rise to data that can be converted into intelligence in your application. The use of collective intelligence to personalize a site for a user, to aid him in searching and making decisions, and to make the application more sticky are cherished goals that web applications try to fulfill.