This chapter covers
- The importance of articulating a vision
- Planning your vision around the needs of the business
- Defining the real value for clients from your vision
- Planning for long-term changes that will revolutionize the business
- Setting expectations and avoiding false promises
- Putting an economic plan alongside your vision
- Communicating your vision to different audiences
- Building in obsolescence and changes to your vision
The CEO is charged with not only running the company but leading the company. Leading is looking forward, anticipating the needs of the market, and taking steps to be out in front instead of being reactionary to external events. Your role as CTO, the leader of enterprise technology, is no different. It is not enough to merely keep the lights on; you have to make sure they stay on and continue to shine bright for a long time, irrespective of what else is going on. The company is looking to you to make sure they are capable of delivering value and growth for your clients. Taking time to create a vision, hone it, plot the course, and communicate that journey will give the business the confidence it needs to know they are in good hands with you.