- What occurs as we create data through our online and offline actions
- The ramifications and implications of creating data that we do not control
- How the current data ecosystem originated
- Why we do not understand the true nature of data ownership
- A review of inaccurate descriptions of the primary characteristics of data
The path of least resistance is rarely the path of wisdom.1
Digital data was a minor and relatively static component in our parents’ and grandparents’ lives. Almost no attention was paid to it, and rightly so. Data was local, relatively static, and was not easily shared. There was almost no infrastructure to share data between individuals or companies and even less interest in collecting, analyzing, and leveraging data—the tools for managing and integrating data were, for the most part, paper based.
Today, digital data is a ubiquitous element in our lives. Our ability to create, store, integrate, manage, analyze, and leverage it has been transformed dramatically. Data about almost every individual and each online action taken is collected constantly and consistently.