Fred is a loyal friend, and he needs your help. Fred just launched a burger bistro in the city of Brisbane. The bistro is open for business, but business is slow. Fred wants to entice new customers to come and try his tasty burgers. To do this, Fred will run an online advertising campaign directed at Brisbane residents. Every weekday, between 11:00 a.m. and 1:00 p.m., Fred will purchase 3,000 ads aimed at hungry locals. Every ad will be viewed by a single Brisbane resident. The text of every ad will read, “Hungry? Try the Best Burger in Brisbane. Come to Fred’s.” Clicking the text will take potential customers to Fred’s site. Each displayed ad will cost our friend one cent, but Fred believes the investment will be worth it.
Fred is getting ready to execute his ad campaign. However, he runs into a problem. Fred previews his ad, and its text is blue. Fred believes that blue is a boring color. He feels that other colors could yield more clicks. Fortunately, Fred’s advertising software allows him to choose from 30 different colors. Is there a text color that will bring more clicks than blue? Fred decides to find out.