5 Crafting a Data Story through the DIKW pyramid

Creating stories is the most exciting part of data storytelling. It's really about following a plot with a beginning, a main point, and a conclusion. Just like it happens in the stories you see at the cinema or theater. Here, however, there are constraints given by the data. In this chapter, we will focus on using the DIKW pyramid by describing two examples. The first example will analyze the problem of homelessness in Italy, and the second the problem of fake news into a hypothetical website. We will also describe the concept of data story and how it relates to the DIKW pyramid already learned in the previous chapters. Finally, we will describe some strategies to incorporate Generative AI in the DIKW pyramid, based on how to write specific prompts for ChatGPT to generate the context of a chart and for DALL-E to generate contextual images to incorporate in the chart.

5.1 Breaking the Ice: The Homelessness Tale

5.1.1 What Was Wrong with the Chart?

5.1.2 What Was Wrong with the Presentation?

5.2 Uncovering the Narrative: What a Data Story is

5.2.1 Using the DIKW Pyramid to Streamline a Data Story

5.2.2 DIKW in Action: Completing the Homelessness Tale

5.3 Incorporating Generative AI into the DIKW Pyramid

5.4 Behind the Scenes: The Homelessness Tale

5.4.1 Creating a Compelling Subtitle

5.4.2 Generating Images

5.5 Another Example: Fake News

5.5.1 From Data to Information

5.5.2 From Information into Knowledge

5.5.3 From Knowledge into Wisdom

5.6 Summary

5.7 References