List of Figures

Chapter 1. Meeting users’ needs: including psychology in design

Figure 1.1. You reap the benefits of happy users when you incorporate psychology into your design.

Figure 1.2. ECSI doesn’t account for psychological principles of any type on the portal landing page.

Figure 1.3. Aqua accounts for principles of psychology, making bill payment easy if not fun.

Figure 1.4. This book is not about shady persuasion such as this example.

Chapter 2. Designing for regular use: addressing planned behavior

Figure 2.1. Components of planned behavior. Beliefs lead to attitudes, which create intention and then behavior, if the individual is in control of the behavior.

Figure 2.2. Amazon users believe the website provides them with the products they need at the price they want.

Figure 2.3. Amazon provides customer product reviews and opportunities for community members to ask and answer questions, increasing the perception that using Amazon is a social norm.

Figure 2.4. Amazon’s filtering features and purchasing options provide users with a greater sense of control.

Figure 2.5. Amazon allows users to express intention and save a product in their cart for a later purchase.

Figure 2.6. Checkout 51 takes advantage of users’ beliefs that saving money is good.

Figure 2.7. OverDrive takes advantage of communities holding positive normative beliefs toward borrowing library books and using e-readers/smartphones to read them.