references
Chapter 1
[1] P. Park, “10 A/B testing examples and case studies to inspire your next test,” Unbounce. https://unbounce.com/a-b-testing/examples
[2] “Data Warehouse,” Gartner. www.gartner.com/en/information-technology/glossary/data-warehouse
[3] B. Kelechava, “The SQL Standard—ISO/IEC 9075:2023 (ANSI X3.135),” The ANSI Blog, Oct. 5, 2018. http://blog.ansi.org/2018/10/sql-standard-iso-iec-9075-2016-ansi-x3-135/
[4] R Core Team, “The R Project for Statistical Computing,” R-project.org, 2022. www.r-project.org
[5] D. Johnson, “Spreadsheet workflows in R,” education.rstudio.com, Aug. 17, 2020. https://education.rstudio.com/blog/2020/08/spreadsheets-using-r
[6] J. Lowndes and A. Horst, R for Excel Users. https://jules32.github.io/r-for-excel-users
[7] “Tidyverse.” www.tidyverse.org
[8] “Stack Overflow Developer Survey 2022,” Stack Overflow, 2022. https://survey.stackoverflow.co/2022/#technology-most-popular-technologies
Chapter 5
[1] Sharon Bertsch Mcgrayne, The Theory that Would Not Die: How Bayes’ Rule Cracked the Enigma Code, Hunted Down Russian Submarines, and Emerged Triumphant from Two Centuries of Controversy (Yale University Press, 2012).
[2] Stephen J. Gould, The Mismeasure of Man (Norton, 1981).
[3] J.W. Grice, “Observation Oriented Modeling: Preparing Students for Research in the 21st century,” Comprehensive Psychology, vol. 3 (Jan. 2014). https://doi.org/10.2466/05.08.IT.3.3