7 Behavioral Design Toolkit
This chapter covers
- Key behavioral design techniques to guide user actions and build lasting habits
- Key laws of behavioral psychology for designers and examples of their application in digital products
Welcome to a chapter packed with practical examples. Remember the Peak-End Rule from Chapter 5? We’re putting it into play again. By now, you’ve probably noticed my approach: I mix all the essential theories through a friendly chat (much more engaging than a dry lecture), sprinkle in some fresh insights to keep you hooked, and guide you through several peaks brimming with practical techniques and examples. Now, it's time for the final peak!
As you know, effective behavioral design evokes positive emotions at the reflective level, where conscious decision-making happens. So here are 14 fundamental psychological principles to help you create designs that resonate with your audience and support their decision-making. Of course, use them wisely–these principles can enhance lives or, if misapplied, harm them in the pursuit of profits.
What's the most thrilling part of being a digital product designer? It's knowing that everything users see, when they see it, how they see it, and every interaction they have with the product is crafted by you. This design power means you influence people's decisions and actions.