about the authors
Alina D. Magauova is a brand strategist and product marketing leader specializing in privacy-focused, first-party data strategies. She has worked with Fortune 500 and Global 500 companies across Asia, Europe, and North America, guiding them in developing go-to-market strategies, bridging brand-building with performance marketing, and crafting customer-centric product roadmaps.
Drawing on her expertise, Alina founded Segment360, a martech consultancy and first-party data activation platform. Through Segment360, she helps e-commerce and retail companies unify, segment, and responsibly activate customer data in line with evolving privacy standards. She also advises companies on integrating emerging technologies and advanced analytics into marketing and product development, with an emphasis on privacy-first engagement.
Beyond her professional work, Alina is committed to education-focused community initiatives, sharing insights on martech innovation and responsible entrepreneurship. In her spare time, she enjoys nature photography and spending time with her husband and two children.
