acknowledgments

Bringing this pioneering book on first-party data to life has been an extraordinary team effort. We are deeply grateful to everyone whose guidance, expertise, and faith in our vision shaped these pages.

We extend our heartfelt thanks to our wonderful reviewers—acquisition editor Jonathan Gennick, development editor Rebecca Johnson, and technical editor Evangelos Pappas—whose thoughtful insights and compassionate feedback elevated every page of this book. Their commitment to precision and clarity made our words sing. Evan has spent 17 years in the IT industry as Data, Platform and Protocol Engineer with experience in AdTech, Analytics, and Web3 industries.

We are also deeply grateful to Joe Cristee for coordinating real-world use cases with GrowthLoop, which enriched our narrative, and to Chinmay Nerurkar for his early feedback that guided our initial direction.

None of this would have been possible without Jonathan Gennick’s tremendous support. His curiosity about martech sparked his strong backing of our proposal and inspired him to trust us with writing this book. We are equally thankful to our editor, Rebecca Johnson, whose eagle-eyed attention to detail kept our writing accurate, clear, and accessible.

We’re also very thankful to Murat Genc for sharing his experiences and insights with us throughout the process and in the foreword to this book.