dedication

To my children, Janine and Erika—my greatest gifts, my daily joys, and my everything. To my mom, Alma, and my husband: thank you for your unwavering love and support.

—Alina

To my family, friends, and everyone who has directly or indirectly shaped
who I am today. I am deeply grateful and feel truly blessed.

—Oscar

To my children, Liam, Sofia, and Chloe, for teaching me more about creativity, incentives, and the need for personalization than any marketing strategy ever could.

—David