1 Introduction to generative AI
This chapter covers
- Introducing generative AI
- Examples of what can be generated using generative AI
- Guidance for organizations when adopting generative AI
- Understanding key use cases for Generative AI
- Comparing Generative AI to other AI
Artificial Intelligence (AI) is familiar and has been around for years. We all have been using it – when we use a search engine, see a product recommendation, listen to a curated playlist, or use the suggested words as we type on the phone – all these are AI-powered scenarios. However, everything seems new in AI today, with the world on fire talking about AI, specifically Generative AI.
Generative AI, a captivating recent advancement in AI technology, has captured public interest and sparked global enthusiasm, largely propelled by OpenAI's ChatGPT, which astoundingly amassed 100 million users within two months – the fastest user adoption of any technology as of now in humankind. Many enterprises perceive this technology as the pivotal catalyst for the forthcoming wave of digital transformation and automation – as it can create new content and processes that can enhance various business flows. Already, generative AI has been employed to create a range of content, from images, text, and music to more intricate outputs such as design patterns and code. Its potential is vast and exciting, capable of generating almost anything - from new game levels to novel recipes and much more.