chapter four
4 AI and the creative economy: Innovation and intellectual property
This chapter covers
- Creating and detecting synthetic media
- Using generative AI for content creation
- Debating the use of copyrighted content
- Navigating ownership, authorship, and consent in generative media
In an image widely circulated on Twitter, the late Pope Francis is seen walking down a street, wearing a cross around his neck and his typical white zucchetto. More unusually, the octogenarian is sporting an eye-catching white puffer coat that strongly resembles one sold by the designer brand Balenciaga (for $3,350 retail). The pope’s “drip,” or style, was the talk of the internet. The only problem? The image wasn’t real—it was created by a construction worker in Chicago, who was tripping on shrooms while using the AI image-generation tool Midjourney and thought it would be funny to see Pope Francis dripped out [1].