chapter four

4 AI and the creative economy: Innovation and intellectual property

 

This chapter covers

  • Creating and detecting synthetic media
  • Using generative AI for content creation
  • Debating the use of copyrighted content
  • Navigating ownership, authorship, and consent in generative media

In an image widely circulated on Twitter, the late Pope Francis is seen walking down a street, wearing a cross around his neck and his typical white zucchetto. More unusually, the octogenarian is sporting an eye-catching white puffer coat that strongly resembles one sold by the designer brand Balenciaga (for $3,350 retail). The pope’s “drip,” or style, was the talk of the internet. The only problem? The image wasn’t real—it was created by a construction worker in Chicago, who was tripping on shrooms while using the AI image-generation tool Midjourney and thought it would be funny to see Pope Francis dripped out [1].

4.1 The rise of synthetic media

4.1.1 Techniques for creating synthetic media

4.1.2 The opportunities and risks of synthetic media

4.1.3 Detecting synthetic media

4.2 Transforming creative workflows

4.2.1 Marketing and media applications

4.2.2 Visual and digital art

4.2.3 Filmmaking

4.2.4 Music

4.3 Intellectual property in the LLM era

4.3.1 Copyright law and fair use

4.3.2 Open source and licenses

4.3.3 Creator’s rights and data licensing

4.4 Conclusion

4.5 Summary