This chapter covers
Software is the lifeblood of today’s companies. As we move to a more digital world, consumers will expect convenience, service, and quality when interacting with businesses, and software will be used to deliver these experiences. Customers don’t conform nicely to structure, processes, or predefined boxes. Customers’ demands and needs are fluid, dynamic, and unpredictable, and our companies and software systems will need to have these same characteristics. For some companies (such as startups), building software systems that are agile and able to respond to unpredictability will be the difference between surviving or failing. For others (such as existing companies), the inability to use software as a differentiator will mean slower growth, decay, and eventual collapse.