chapter twenty five
25 The right character for your sales leader— and when to hire them
This chapter covers
In my experience, most tech founders do not have a shred of DNA for high-power relationship selling or for finding and hiring the best people who are the best at sales. I didn’t. And I found it very hard to assess salespeople and be prepared to manage them. So, more than almost any other anecdote in this book, this is one I wish I’d had when I was struggling to build up a sales team for the first time.