28 Investor communications: They needn’t be cod liver oil
This chapter covers
- Why is communicating regularly with investors an absolute must?
- What should you do in bad times? It’s even more important to keep lines of communication open.
- How should investor updates be structured for efficiency and effectiveness?
- Is there a special way to handle those extra-needy investors?
To be a world-class startup CEO, you must have outstanding communication habits with all stakeholders: your team, your board, your advisors, and, most importantly, your investors. In this anecdote, I focus on those all-important investor updates, including some ways to make them as painless as possible and nothing like taking cod liver oil. We begin with why communication is so important.
28.1 Why communicate with investors?
There are several reasons it is worth your time and effort to have consistent, excellent investor communication: