about this book
The book aims to help you determine whether the EM role is right for you, guide you in preparing for the position, and provide insights on how to thrive when you assume the role. You will understand what the role entails, explore the challenges that come with being an EM, and introduce frameworks that can be invaluable in your day-to-day responsibilities. I will share factors to keep in mind when making decisions at the company level, especially as most decisions can have consequences that extending far beyond your tenure in the role.
Through thought-provoking exercises at the end of each chapter, you will be encouraged to reflect on how the content resonates with your own job, role, and work. Take time to go through each question and reflect on it. These questions will help you in your current role as well as prepare you for future challenging roles. There are no right or wrong answers—just opportunities to consider and reflect.
Finally, each chapter incorporates the perspectives of other industry leaders who are experts in their field. These provocative quotations are here to enhance your understanding of the topics discussed. Again, there are no right or wrong opinions; these leaders are simply sharing their perspectives and showing how different people think about the situations that confront an EM.