Appendix B. Put it into practice
Throughout this book there are many sections entitled “Put it into practice.” Here they’re all gathered for your reference.
- Answer these questions (there may be multiple answers, but be specific):
- Why are you making this app?
- Who’s it for?
- What are these people trying to do that the app will enable? (What’s the value they’ll get from the app?)
- Create personas to represent the different people who’ll use the app. Where the people who may use the app are different from you, pay attention to any particular abilities, expectations, or goals they may have.
- Identify the targeted audience. If the eventual number of people who’ll use the app matters, estimate how many people could potentially use the app. This is important if there are prerequisites or other requirements for using the app, or it may have a niche appeal.
- Understand your possible finances relating to the app. If the app is expected to make money, do some calculations to see how many people you’ll need using it for it to be profitable. Then see how changes in lifetime value and user-acquisition costs cause these figures to vary.