Chapter 12. Planning for the future

 

In this chapter

Before becoming a web designer, I trained in print design. Although I enjoyed it, I always hated the finality. After something was sent to press, there was no turning back.

The web doesn’t have these constraints. You can launch a site on Monday and tweak the design or content on Tuesday. This is both a blessing and a curse.

It’s a curse because it feels as though the work will never end (and it won’t). It’s a blessing because your site can dynamically change and adapt with your business and user requirements.

It’s your job as website owner to shape this evolution.

How do you plan the future of your site? How do you ensure that it’s flexible enough to adapt to the rapidly evolving web? What are the emerging trends, and where do you look when you’re keeping an eye on the future?

The key to planning for the future is accepting that most of us have the wrong attitude toward web design.

A broken model

A broken relationship

Target emerging trends

Target emerging platforms

Stay informed

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