Chapter 2. Stress-free planning

 

In this chapter

When it comes to self-assembly furniture, I’m a disaster. I’m so bad at putting it together that my wife Catherine has banned me from trying and now does it herself. I start out enthusiastic, but within a few minutes I’m swearing like a trooper and repeatedly hitting planks of wood with whatever implement is near.

Catherine, on the other hand, is always composed and in control. She plans what needs to be done. Before she begins, she carefully reads all the instructions and collects the tools she’ll require.

In contrast, I believe instructions are for dummies and that I intuitively know where all the pieces fit. As a result, I take three times longer than my wife does and become infinitely more stressed.

As with assembling flat-pack furniture, if you plan your website development process up front, you’ll have a considerably less stressful experience. What is more, the result will be better.

Keep your planning lightweight

Don’t plan in a bubble

Measure success

Know your site

Check out the competition

Picture your users

Next actions