Chapter 5. Creating killer content

 

In this chapter

This is the first book I have written, and the process has involved a steep learning curve. What has struck me most is how much consideration I give to my writing here compared to the content I publish on my website. Even though more people read my blog than will read this book, I have spent considerably longer agonizing over what I say in these pages.

I’m not alone in this attitude. Only rarely have I come across a website owner with the budget to employee a professional copywriter or editor. It’s unusual to find an organization willing to dedicate resources to rewriting content for the web. Instead, it’s often acquired from other sources and dumped unceremoniously online.

Learn the importance of context

Reduce or remove

User-centric structure

Scannable and approachable

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