4 AI-powered writing

 

This chapter covers

  • Selecting the right typography
  • Understanding website writing style
  • Hooking visitors with a great home page

This chapter focuses on your site’s text content. And AI can assist you both in the details, such as choosing a good typeface, and in the quality and style of your writing overall. When spell-checkers arrived, we no longer had to be great at spelling. With AI, we no longer have to be great at writing itself!

Later in this chapter, you’ll submit your text to an AI “Hemingway.” I think you’ll be startled at how much this celebrated author’s techniques will improve your writing. I was. This AI will help you make your sentences more clear, powerful, and beautiful.

To start with, you’ll certainly want to find the best typeface and text design. You can select the font size, font family (such as Times Roman), font style (normal or italic), weight (how thick the characters’ lines are, for example, boldface vs. regular), and other qualities such as letter spacing and line height. The theme you choose provides some defaults, but you should fine-tune it to best suit your topic and audience.

4.1 Choosing the best typography

4.1.1 Understanding AI multimodality

4.1.2 Choosing the best font size

4.1.3 Selecting a typeface

4.1.4 Ten popular typefaces

4.1.5 A typography checklist

4.1.6 Getting AI’s objective opinion of your typography

4.2 Writing in the right style

4.2.1 Setting the tone

4.2.2 Transforming a stiff paragraph

4.2.3 Conjuring a simulacrum

4.2.4 Using the Hemingway app

4.3 Making a great first impression

4.3.1 Hooking visitors

4.3.2 Finding design inspiration using AI

4.3.3 Using Canva

4.3.4 A home page checklist

Summary