9 Using AI when interacting with your audience

 

This chapter covers

  • AI tells you what to write in your blog
  • Creating a custom GPT to respond to posts
  • Providing blog navigation with categories
  • Automating incoming message vetting
  • Promoting your blog
  • Understanding GPT’s custom instructions
  • Creating a visitor email database
  • Testing the five most popular AI systems

In spite of occasional predictions of doom, blogging is only slightly less popular than it was in its heyday 20 years ago. True, the rise of social media, such as YouTube and Facebook, is serious competition, but there’s still a big audience for blogs. And unlike some other media, blogs continue to score high as a trusted source of information.

Running a blog can be time-consuming because blogs that allow audience participation require that you vet (check for appropriateness and quality) every message that comes in. Plus, you have to post replies. Of course, you can set up a one-way blog that only features messages from you. But most visitors appreciate the ability to interact with a site.

Our goal in this chapter is to show you the various ways that AI can assist you in automating the tasks involved in managing a high-quality blog. I can’t give you tips on how and what to write—that’s specific to your site’s topic. And I don’t know what your topic might be. But someone can give you specific tips on how and what to write. You guessed it! Ask AI.

9.1 Blog defined: An overview

9.2 GPT to the rescue: How to write for your blog

9.3 Creating a custom GPT: AI-generated message titles

9.3.1 Creating your own GPTs: A use case

9.3.2 Modifying a custom GPT

9.3.3 Advanced custom GPT options

9.4 Using categories and tags

9.5 Hiding date stamps on blog posts

9.6 Vetting incoming messages

9.6.1 Vetting messages by hand

9.6.2 Using AI to vet incoming messages automatically

9.6.3 Parsing and judging posts

9.7 Using GPT’s custom instructions

9.8 Understanding memory in GPT version 4o and later

9.9 Promoting your blog

9.10 Harvesting email addresses

9.11 A fun AI IQ test