This chapter covers
- Getting more eyes (and ears) on your ideas after the blog post is published
- Sharing your blog post across social media and virtual communities
- Using your blog post as a stepping stone to additional opportunities (articles, guest posts, podcasts, and so on)
- Tracking how people are reaching, reading, and reacting to your blog post
Once your blog post is published, yay! Nice work, pat yourself on the back and enjoy a celebratory beverage of choice. But don’t consider your work here done. You wouldn’t just drop your most impressive project on GitHub in silence and then never think about it or touch it again. Don’t abandon your newly published blog post either. You’ve already invested a good amount of thought and time into it. Spending just a little more to give it a good start in the world can help you and the community get much more out of it.
Think of it this way: would you rather
- Do a few things to increase the reach of your blog post (say, threefold), or
- Plan, draft, optimize, review, proofread, and publish three times as many blog posts?
Of course, it’s always tempting to move on to the next shiny object. But strongly consider doing what you can with that existing blog post while it’s still fresh in your mind.