Part 2. Nailing the writing process

Ready to start writing your own captivating blog post? Part 2 covers pragmatic strategies for optimizing all phases of the blogging process: planning, drafting, revising, reviewing, and publishing. We suggest what to prioritize when you really need to get it done fast, as well as ways to polish the article a bit more when you have the luxury of time:

Chapter 4 walks you through capturing your ideas and getting to a working draft.
Chapter 5 helps you optimize the draft, so it resonates with your target readers.
Chapter 6 is all about getting the feedback you want/need before publication.
Chapter 7 delineates what to check as you send the post off into the world.