Part 4. Promotion, adaptation, and expansion

An effective blog post can continue paying dividends long after its initial publication. Part 4 shares options for squeezing more value from your work: from ways to keep your posts in front of your target readers to tips for extending into conference speaking and book writing opportunities:

Chapter 15 presents options for squeezing more value from your blog post.
Chapter 16 shares strategies for presenting conference talks based on your blog post.
Chapter 17 provides an honest look at what to consider if you’re intrigued with becoming a book author.