This chapter covers core business data , the type of data that’s closest to the value proposition of your business. Core business data is the secret sauce that makes your organization tick. It’s the order data collected by commercial operations, the human interactions tracked by social networks, and the blood-pressure measurements tracked by a health-care startup. Because core business data is at the heart of the organization, it’s also a prime candidate for your first AI applications. Doing AI on core business data is like cheating: the data is so close to the value-generating engine of the organization that successful projects are almost guaranteed to make a dramatic impact.