This chapter covers
Recommender systems are the workhorse behind today’s “personalized” experiences, and a fundamental tool to help consumers navigate huge catalogs of media, products, and clothes. Anytime you click a related offer from Amazon or check out a suggested movie from Netflix, these companies are taking advantage of recommender systems to drive user engagement and top-line growth. Without them, navigating the vastness of products and digital content available on the internet would be simply impossible.