preface
acknowledgments
about this book
about the authors
1 An introduction to artificial intelligence
1.1 The path to modern AI
1.2 The engine of the AI revolution: machine learning
1.3 What is artificial intelligence, after all?
1.4 Our teaching method
Part 1: Understanding AI
2 Artificial intelligence for core business data
2.1 Unleashing AI on core business data
2.2 Using AI with core business data
2.2.1 The real estate marketplace example
Adding AI capabilities to FutureHouse
The machine learning advantage
Applying AI to general core business data
2.3 Case studies
2.3.1 How Google used AI to cut its energy bill
How Square used AI to lend billions to small businesses
Case studies lessons
2.4 Evaluating performance and risk
3 AI for sales and marketing
3.1 Why AI for sales and marketing
3.2 Predicting churning customers
3.3 Using AI to boost conversion rates and upselling
3.4 Performing automated customer segmentation
3.4.1 Unsupervised learning (or clustering)
Unsupervised learning for customer segmentation
Clustering algorithms