9 Capturing user consent: building a consent management platform (CMP)
This chapter covers:
- How collecting user content became critical
- How a Consent Management Platform (CMP) works
- A data model and schema for a consent platform
- Code structures for consent functionality
- Key capabilities that can optimize a CMPP
- A use case where a CMP is integrated into the business workflow
We have seen so far how engineers, technical program managers, and other leaders in lean and fast-paced businesses can address privacy needs for their business and its customers. These strategies include using security tools to protect privacy, classifying/cataloging data, obfuscating it, and deleting it.
Besides protecting data, being transparent about how and why you collect data is becoming critical for privacy stakeholders and regulators. The former include customers, media, and activists, while the latter range from non-profits to governments. This sentiment led to the codification of Data Subject Access Requests, which we examined earlier. This chapter will dive deep into Consent Management, which is another privacy expectation that is becoming very critical for any company that collects and handles customer data.