Ad placement positions advertisements where they can support revenue without interrupting reading, navigation, or the overall visitor experience. section 10.2.1
Use these practical guidelines when adding ads:
- Choose ads relevant to the audience, such as fishing gear, outdoor apparel, local tours, or conservation efforts. section 10.2.1
- Place ads in the sidebar, header, or footer, and avoid inserting them in the middle of articles. section 10.2.1
- Limit pop-ups, auto-play videos with sound, and excessive ad frequency so pages remain welcoming and uncluttered. section 10.2.1
- Choose an ad network with control over displayed content, explain that ads support the site, and request visitor feedback. section 10.2.1
Bass-fishing blog
For a blog about bass fishing at Randleman Lake, place relevant fishing or outdoor ads in the sidebar, header, or footer rather than inside articles. Then ask regular visitors whether the ads feel intrusive. section 10.2.1
