AI integration incorporates artificial intelligence into an existing or newly developed digital product. The right design, development approach, and resource allocation depend on the starting scenario. section 2.1.4
Common starting scenarios include:
- Add AI to an existing product. This brownfield path can deliver a quick win by building on an established foundation and user base. section 2.1.4
- Join a newly founded startup where AI may shape the product and its delivery approach from the beginning. section 2.1.4
- Use AI as an internal enabler for digital products, applying it across different business contexts. section 2.1.4
Brownfield integration
An established financial analytics platform adds AI capabilities. The team must account for scattered data, incompatible formats, cleanup, governance, and possible infrastructure updates before value appears. section 2.1.4
Compare the three scenarios for AI integration and their differing design, development, and resource-allocation needs. section 2.1.4

