The areal unit problem is distortion caused by geographic boundaries or aggregation choices that make areas overrepresent their data values. In a choropleth map, a large region can attract more visual attention than a smaller region with similar data. section 13.2.3
Russia and Japan on a population map
Russia’s territory is much larger than Japan’s, although their populations may be similar. Applying the same color treatment to both can make Russia appear more important because its larger shape draws more attention. A tooltip can supplement color with the country name and exact value. section 13.2.3
