An asymmetric cost function makes some errors more costly than others. In retail demand forecasting, underpredicting demand can cause out-of-stock events, missed profit, customer dissatisfaction, and lost customers, while overprediction mainly risks expired goods. section 9.4.1
Use the asymmetry to interpret residuals and deployment risk:
- Prefer slight overprediction to underprediction, but treat excessive overprediction as harmful rather than automatically desirable. section 9.4.1
- Inspect residual distributions, average bias, and spread together; a small positive bias with low variance is the preferred outcome. section 9.4.1
- Treat negative skew as a deployment red flag because it indicates a tendency toward underprediction and missed demand. section 9.4.1
Retail stock management
For a store-item forecast, predicting 120 units when demand is 100 may create waste, but predicting 80 when demand is 100 can create an out-of-stock event. The preferred model is therefore mildly optimistic, not maximally high. section 9.4.1
