Average revenue per user (ARPU) is the mean revenue generated per user over a specified period. It can serve as a primary KPI when a financial product aims to grow revenue. section 2.4.2
Alpha Digest business case
The team sets ARPU growth as its primary goal and projects a 5% subscription conversion rate among its most active users. It also forecasts reduced moderator workload as a defensive benefit. section 2.4.2
