Bounce rate

As explained in Automating API Delivery

A bounce rate is the fraction of visitors who leave a site after viewing an entry page without continuing to another page.

Bounce rate measures the fraction of visitors who view a developer-portal landing page and leave without continuing to another page. As an engagement metric, it helps assess how prospects interact with API documentation and portal tools; interpret it alongside product-improvement goals rather than treating it as a standalone success measure. section 11.1.3

Figure 11.5 Extending the developer journey map with API product metric categories

Place bounce rate within the broader API product-metric categories alongside other stages of the developer journey. section 11.1.3

How Automating API Delivery covers it

How deep it goes

Defines the fraction of visitors who leave after an entry page and stops short of prescribing interpretation or improvement actions.

Examples

Uses developer-portal landing pages as the concrete measurement context.

What it assumes

Assumes familiarity with developer portals and web analytics measurement.

What you can do after

Evaluate prospect interaction with API documentation and developer-portal tools.

How it connects

Connects engagement metrics with developer portals, API documentation, web analytics, and vanity metrics.

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Also explained in

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  WordPress Power Toolkit: Harness AI to build next-level websitesBounce rate is the proportion of website visits that end after the visitor views only one page or takes no further tracked action.

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Related concepts

• online measurementmeasured by · Measurement of a change's impact while the change is deployed in a live production system.
• home pagemeasures · A home page is a website’s primary or default introductory page and an entry point to its main content or sections.
• call-to-actioncontrasts with · A call to action is a statement or interface element that explicitly prompts an audience or user to perform a desired action.
• experimentationmeasured by · Experimentation is the deliberate testing of an idea, intervention, or alternative by observing outcomes to gather evidence or compare effects.

This explainer was generated by Manning's knowledge graph from the text of Automating API Delivery. The section links point to the parts of the book it draws on.