Content validity is the degree to which a measure comprehensively captures all relevant facets of the concept or process it is intended to measure. It helps analysts determine whether their measures represent the phenomenon stakeholders care about, rather than only one visible part of it. section 6.3.2
Assess content validity by:
- Conceptualizing the target construct and identifying its relevant facets. section 6.3.2
- Reviewing theoretical concepts, peer-reviewed evidence, and existing measures. section 6.3.2
- Asking subject-matter experts, especially stakeholders or colleagues who work directly with the process, to review the definitions and measures. section 6.3.2
- Updating the assessment as new theories and evidence emerge in the domain. section 6.3.2
Employee job satisfaction
To measure employee job satisfaction, identify facets such as satisfaction with work tasks, the work environment, the manager, colleagues, and compensation. Use existing measures or develop items that assess each factor instead of relying on a single narrow indicator. section 6.3.2
Content or face validity is one form of validity. Construct validity addresses the intended theoretical construct, while criterion validity examines association with measures of similar constructs; reliability concerns consistency rather than coverage. section 6.4
