A customer-centric approach starts with customer needs and works backward to the best solution. It pushes product decisions toward validation, not wishful thinking about a flashy idea. section 4.2
A simple version: build a small prototype or mock-up, show it to customers, and learn what they actually need before going all-in. That keeps the problem, not the technology, in the driver’s seat. section 4.2
The point is to avoid the “if you build it, they will come” trap. A product can be impressive and still miss product-market fit if it ignores customer needs and validation. section 4.2
