Customer support record

As explained in Effective Data Analysis

Customer support data records interactions between customers and an organization's support function.

A customer support record is data capturing interactions between customers and an organization’s support function. It is one of several data sources available to analytics teams, alongside clickstream and behavioral data and survey responses. section 2.1.2

Treating support records as an analytics source connects question design to data access. Records may be available in tabular formats such as CSVs or relational databases, or in unstructured formats requiring additional processing; each format affects the strengths and limitations of the analysis. section 2.1.2

Chat support requests

A sample table of chat support requests provides a concrete representation of customer support data for analytics work. section 2.1.2

A sample of data from a table on chat support requests

Inspect a sample table of chat support requests as a concrete support-record artifact. section 2.1.2

How Effective Data Analysis covers it

How deep it goes

Defines support records as a data-source category and contrasts tabular with unstructured formats, while deferring detailed strengths and limitations.

Examples

Illustrates the concept with a sample table of chat support requests.

How it connects

Connects customer support records with analytics teams, data sources, clickstream and behavioral data, and survey responses.

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Related concepts

• data sourcekind of · A data source is an origin, system, repository, or process from which data is obtained for use or processing.

This explainer was generated by Manning's knowledge graph from the text of Effective Data Analysis. The section links point to the parts of the book it draws on.