Data literacy is a user’s comfort with quantitative information. Early in a data-visualization project, gauge that comfort rather than assuming everyone is equally at home with charts, reports, or apps. section 8.2.1
Use conversation, not a pop quiz:
- Ask which reports or apps people regularly use to track important quantitative information. section 8.2.1
- Offer familiar anchors such as a sales dashboard or banking app, then listen for enthusiasm, uncertainty, or avoidance. section 8.2.1
- Avoid asking for a numerical self-rating; reactions and examples often reveal more than a 1-to-10 answer. section 8.2.1
Reading between the lines
Someone eager to discuss a stock investment app may be comfortable with data. Someone who has ignored a report for years may need a gentler point of departure. No judgment—just useful context. section 8.2.1
