Desirability is the subjective user dimension of an AI opportunity assessment: whether a proposed automation or augmentation fits users’ needs and feels worthwhile. It should be considered alongside objective value and feasibility, rather than treating technical performance as sufficient. section 10.1.1
Assess desirability while examining the user journey:
- Talk with customers and users about the task and its current experience. section 10.1.1
- Prioritize tasks where AI’s potential payoff is both meaningful to users and suitable for an initial MVP. section 10.1.1
- Compare desirability with value and feasibility before selecting an opportunity. section 10.1.1
Sustainability report composition
Sustainability managers may benefit from AI support when drafting report sections, allowing them to focus on validating insights rather than struggling with wording. The opportunity becomes attractive when users recognize that benefit and the task fits their broader responsibilities. section 10.1.1
Figure 10.3 Look for automation potentials at the intersection of objective value, feasibility, and subjective desirability.
Use the opportunity-intersection diagram to distinguish subjective desirability from objective value and feasibility. section 10.1.1
