An ad Turing test asks people to distinguish advertisements created by humans from advertisements generated by artificial intelligence. It tests whether machine-produced creative work appears recognizably different from human work. section 6.5
In a 2023 competition, advertising experts classified 10 posters for the same fictional energy drink with 57% accuracy. A 300-person audience reached 53%, close to random guessing. The results suggest that generated advertisements can be difficult to identify by appearance alone. section 6.5
The test also compared practical advertising performance:
- AI-generated ads averaged 1.83 on System1's emotional-response rating scale, slightly below the 1.9 national average for print advertisements. section 6.5
- AI teams could produce concepts more quickly and potentially at lower cost, while the competition restricted them from altering the model's output. section 6.5
Buzz energy drink poster
An example uses Stable Diffusion to generate a poster from the prompt “poster for a new energy drink called Buzz.” section 6.5
