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Discovery metric

As explained in Automating API Delivery

A discovery metric measures how effectively marketing channels make potential API consumers aware of an API product.

A discovery metric measures how effectively marketing channels make potential API consumers aware of an API product. It treats developers as the primary API users and serves as a leading indicator for management’s focus metrics. section 11.1.3

Track discovery across channels such as search engines, developer portals, social media, and API marketplaces:

  • Unique visitors to developer landing pages over a day, week, or month. section 11.1.3
  • Page views on developer landing pages. section 11.1.3
  • Referrals from traffic sources, or developer sign-ups by referral channel, showing which channels generate awareness. section 11.1.3

Instrumenting discovery

Add Google Analytics, Mixpanel, or Amplitude to the developer portal and review channel referrals alongside visitor and page-view trends. Readme can provide built-in analytics. section 11.1.3

Figure 11.5 Extending the developer journey map with API product metric categories
figure

Use the developer journey map to relate discovery metrics to the broader API product metric categories. section 11.1.3

How Automating API Delivery covers it

How deep it goes
Defines the category, names channels and measures, and specifies analytics implementation without detailing calculation methods.
Examples
Uses developer-landing-page visitors, page views, traffic referrals, and referral-channel sign-ups as measures.
What it assumes
Assumes a developer portal or landing pages and distinguishes developers from the end users of their applications.
What you can do after
Apply it via Google Analytics, Mixpanel, Amplitude, or Readme analytics to compare developer-acquisition channels.
How it connects
Connects discovery metrics with engagement, acquisition, activation, retention, and experience metrics.
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